Charlestown Square

Charlestown Square is the largest shopping and entertainment destination in the Hunter region, significantly contributing to the economy of Lake Macquarie since its opening in 1979.

Establishment

Charlestown Square opened its doors in 1979, providing a centralized location for shopping, dining, and entertainment in Lake Macquarie. Its establishment marked a significant enhancement in the retail landscape, attracting locals and visitors.

• Job Creation:
  The mall’s initial development generated numerous construction jobs and provided long-term employment opportunities in retail, management, and maintenance. At its opening, Charlestown Square created approximately 1,000 jobs.

Major Expansions

Charlestown Square has undergone several significant expansions and redevelopments to meet growing consumer demand and remain competitive.

• 2008-2010 Redevelopment:
  A $470 million redevelopment project significantly increased the mall’s retail space, adding new stores, dining options, and entertainment facilities, including a cinema complex.

Economic Contributions

• Increased Employment:
  Each expansion brought additional job opportunities, from construction to retail positions, contributing positively to the local job market. The 2008-2010 redevelopment alone created an estimated 2,000 construction jobs and added over 1,000 permanent retail positions.
• Tourism Boost:
  The expanded facilities attracted more visitors from outside the region, boosting local tourism and associated spending in the area. Charlestown Square attracts over 10 million visitors annually, contributing significantly to the local economy.
• Increased Revenue:
  The expanded retail and entertainment options increased overall sales and revenue, contributing to the local economy through taxes and business growth. Annual sales at Charlestown Square exceed $500 million.

Retail and Entertainment Hub

Charlestown Square continues to be a major retail and entertainment hub, offering a wide range of stores, dining options, and entertainment facilities.

• Consumer Spending:
  The mall attracts significant consumer spending, supporting both local and national retailers.
• Economic Multiplier Effect:
  The ongoing operations of the mall contribute to the local economy through employee wages, vendor contracts, and ancillary spending in nearby businesses.

Charlestown Square actively engages with the community through various initiatives:

• Events and Promotions:
  Regular events, promotions, and community activities draw crowds, fostering a sense of community and increasing foot traffic.
• Support for Local Initiatives:
  The mall supports local charities and initiatives, contributing to the social and economic well-being of the region.

Market Competition

To remain competitive, Charlestown Square has continuously adapted to changes in the retail market, including the rise of e-commerce.

• Innovation and Technology:
  Investments in technology, such as an improved online presence and customer service innovations, have helped the mall stay relevant.
• Diversified Offerings:
  Expanding beyond traditional retail to include more experiential and entertainment options has helped maintain high foot traffic.

Charlestown Square has been a cornerstone of economic development in Lake Macquarie since its opening. Its contributions span job creation, increased consumer spending, and support for local businesses.

Through continuous expansion and adaptation, the mall has remained a vital economic driver, positively impacting the region’s economic landscape and community well-being.